Marketing Manager

Job Locations US-TX-Dallas
ID
2021-1807
Category
Management
Type
Full Time

Overview

Your role at MINT: As a Marketing Manager you will support the promotion of our brand through data analysis and project management. You will also track and communicate marketing KPIs and other success metrics through visuals and analysis that will ultimately help leadership make decisions to best drive revenue for the organization.

 

The Perks

MINT dentistry offers a great insurance benefits package, internal dental benefits, and more. We value a diverse workplace and promote career advancement, professional development, and promotion potential—where there is always room to grow. 

  • Competitive salary 
  • Incredible Benefits Package including Generous Employer Contribution
  • Chic and Modern Office Space 
  • Consistent Work Schedule with Reliable Hours 
  • Comprehensive Health Care
  • PTO & Sick Days
  • Opportunity for Career Growth and Advancement (Including Corporate Positions) 
  • Exciting and Meaningful Work 

 

About MINT dentistry:

MINT dentistry is known across Texas for our "SEXY TEETH and LOVE YOUR DENTIST" billboards—but it is our 5-star ratings, luxurious dental services, outstanding work environment, and incredible employee benefits that keep our company growing and our staff thriving. (And we want to invite you to grow right along with us.) 

 

MINT is a family-owned company whose values of love, generosity, and perfection flow from the leadership down to create an environment where every employee feels fulfilled, inspired, and passionate about their work. MINT doesn't simply create jobs—we create careers where our employees are encouraged to grow and thrive in all areas of life. This job offer is an incredible opportunity to join one of the fastest-growing dental companies in the United States leading the dental industry with great perks, competitive pay, benefits, and endless opportunities for growth. 

 

If you thrive in a fast-paced, dynamic environment that will challenge you to enhance your skills, reward your hard work, and offer opportunities for growth within the company, then apply today at mintdentistrycareers.com and see how we can "MAKE SEXY TEETH" together. 

 

We look forward to welcoming you into the MINT family! 

Responsibilities

  • Monitor key metrics and generate daily, monthly, and quarterly reports, as well as critical ad hoc reports, that measure impact of marketing strategies, drive analytical strategy, and contribute to improved performance of future initiatives.
  • Analyze data from multiple sources across all digital marketing programs: email, display ads, search, social, events, landing pages, webinars, sales, and customer support tools.
  • Monitor campaigns to ensure KPIs are met.
  • Provide tactic-specific response rates, lead gen conversions, multi-touch attribution, and ultimately impact on revenue (ROI).
  • Identify and interpret data, formulate insights, and successfully communicate actionable recommendations to core teams.
  • Compile regular competitive analyses/data points/benchmarks to keep a pulse of the digital marketing trends and landscape in the industry.
  • Partner with marketing partners to ensure technical aspects of all marketing campaigns are enabled and tagged properly for measurement.
  • Partner with internal teams and marketing partners to build a singular system for all data used in marketing.
  • Contribute to operational improvements to maximize efficiency and lead the development of new reports and processes within the Marketing Department.
  • Develop attribution models to help the team better understand which integrated marketing and communication tactics have the greatest impact.

Qualifications

  • 7+ years of experience in marketing or related field; Bachelor's degree required.
  • Digital marketing knowledge and understanding of typical loyalty, retention, and digital KPIs/quantitative metrics.
  • Relies on experience and judgment to plan and accomplish goals
  • Deep experience with CRM and Analytics tools with the ability to condense the analysis of many platforms.
  • Independent, self-starter, adaptable
  • Strong analytical, critical thinking, and problem-solving skills and experience in pulling, mining, and synthesizing data into stories.
  • Ability to translate business and marketing questions into marketing requirements and specifications.
  • Knowledge of SEO, SEM, and inbound marketing.
  • Graphic Design experience is a plus
  • Digital marketing certification is a plus
  • Social Media strategy and buying is a plus (Instagram, Facebook, TikTok) 
  • Knowledge and certifications of standard marketing analytics platforms and tools.

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